Friday, 30 January 2009

The dangers of Web 2.0 for business?

It is hardly surprising that many businesses struggle to make effective use of the internet. The article on the beeb about the World Economic Forum below highlights some key aspects of their inability to do so.

I'm not certain using Web 2.0 technologies is really the right platform for, say, strategic business planning or idea generation and I hope this isn't what Davos people describe as 'businesses struggling with the web'. It is far too easy to have critical secrets whizzing about strangers screens in an uncontrolled way. I understand from Wikinomics that this is "a" new way forward (i.e. social networking for business activity), but it seems to me to be far too chaotic to be healthy as long term and secure business activity. Sure, to have an online place for customers to discuss products is a good thing (BT are quite advanced in this respect). If managed correctly it becomes a source of nearly free market research. BUT in the more chaotic WWW, what if an organisation becomes a target of subversive activity? Much like a denial of service limits connectivity of customers to a firms website, the targeted provision of mis-information could be just as damaging. I have no evidence of this occuring presently, but I can vision it happening.

No comments:

Post a Comment